CASE STUDY OF BRAVE
VOICE OVERS
- Kelly Macdonald, who is known for being in such films as Nanny McPhee and Trainspotting, she does the voice over of Princess Merida
- Billy Connolly, who is known for being in such films as Garfield and Series of unfortunate events, he is also a well-known comic, he does the voice over for King Fergus
- Emma Thompson, who is known for being in such films as Nanny McPhee and Men in Black 3, she does the voice over for Queen Elinor
- Julie Walters, who is very well known for being in such films as Harry Potter 1-7 and Mamma Mia, she does the voice over for The Witch
- Robbie Coltrane, who is known for being in such films as Harry Potter 1-7 and Stormbreaker, he does the voice over for Lord Dingwall
- Kevin McKidd, who is well known for being in such television series as Father Ted and Grey’s Anatomy, he does the voice over for Lord MacGuffin and Young MacGuffin
- Craig Ferguson, who is known for being in such films as Series of Unfortunate Eents and Kick-Ass, he does the voice over for Lord Macintosh
- Sally Kinghorn, who is known for being in such films as Monty Python and A Passage to India and Eilidh Fraser, who is known for being in such films as The Deal and Doctors, who both do the voice over for Maudie
REPRESENTATION IN TV DRAMA OR SOAP OPERA
TASK ONE
The Genre of NCIS (Naval Criminal Investigative Service) is a police procedural drama television series, Abbey Sciuto, who is a Forensic Specialist at NCIS from New Orleans, who is aged mid to late 20’s (Oldest possible age could be 30) I have tried to research her Ethnicity, but I am unsure if it is actually unveiled in any of the episodes, and I don’t think that it has any significance for her character because she is a lot about mystery. Her costume usually involves a long while lab coat, skinny black jeans or a denim skirt, with a plain black top or small design/pattern on it, also she wears chains and a dog collar round her neck, she also wears bright red lipstick with her hair in pigtails with a full fringe. Her life style is Hectic, Music related, advanced, dramatic and risky. This is all based on her line of work. Her friends include DiNozzo, Ziva, McGee and Ducky, who are her work colleagues, but she specifically has a close relationship with Leroy Jethro Gibbs, who is the supervisory special agent. Abby is known to be related to a Goth image, She likes Heavy metal, has eleven tattoos, and decorate her lab with toys with unusual names. Her motivation in most situations are her ability to please Gibbs, as he usually rewards her with a kiss on the cheek or ‘Caf-Pow’ which is a Caffeine based soda drink. Abby does not have a love life, her ex-boyfriend (Mikel Mawher) returned in an episode which complicated an important court case, even though she has a restraining order against him. Her relationships with people are more like brotherly, sisterly, or fatherly, as she does not really have time for a love life. Abby was adopted to two Deaf parents, meaning that she had to learn sign language, which comes in handy in an investigation. She also has no idea who her Biological parents are. A key moment in the series is when her assistant ‘Charles “Chip” Sterling’ framed her Colleague DiNozzo, for murder, but when Abby found out, Chip threatened her with a knife, leading her to be insecure about future people coming into her lab, such as an intern from College who is hoping to go into her line of work, which happens in a future episode. Giving that in the last series of NCIS there was a bomb planted in the Navy Yard, causing all of the team to be put at risk, Gibbs leapt onto Abby to protect her, the beginning of the next series will start with a bang and she will more than likely be in hospital due to injuries from the bomb, although it did not show who was injured and killed, so the beginning of the next series is completely unknown, but that causes the audience of the programme to want to watch the next series to see who is alive and well.
Scene: In Interrogation room
McGee: Gibbs, Abs wants to see us in her Lab
CUT TO ABBY’S LAB
Gibbs: What’s up Abs? (walks towards Abby and computer)
Abby: (while wandering around a 2M2 area) I’ve been analysing the bullet, and it definitely wasn’t a pistol Gibbs, Seven point six two millimetres. So it’s a rifle, however I don’t know what kind of rifle, I will try and match the casing on the computer, but that might take hours, it definitely isn’t an AK47, the grooving is wrong, with no eye witnesses, this can confirm the long barrel and the ammo load.
McGee: So it must have been long range, really long range
Gibbs: A sniper
Abby: Exactly
Gibbs: Good work Abs (kisses Cheek)
Abby: *Cough*
(Gibbs looks over to chemical cabinet and leaves with McGee)
- Caf - Pow is in cabinet -
Abby: (While running over to the Cabinet with a big grin) How does he do it?!-END OF SCENE-
TASK THREE
| CHARACTER | AGE (APPROX) |
APPEARANCE/CLOTHES
| EXAMPLE OF PERSONALITY |
| Leroy Jethro Gibbs | 50-55 | Blazer, plain polo (usually dark blue) Smart trousers | Stern, high authority, good with children |
| Tony DiNozzo | 30-35 |
Shirt, tie and blazer, smart trousers
| Self-absorbed, Ladies man, witty |
| Ziva David | 30-35 | V-neck/turtle neck, smart trousers | Manipulative, Kind, Brave |
| Abby Sciuto | 25-30 |
Plain black top, black mini skirt, big black boots, dog collar
| Loving, Caring, Cautious |
| Timothy McGee | 30-34 |
Blazer, polo and smart trousers
| Geeky, friendly, Smart |
| Donald “Ducky” Mallard | 60 |
Blue Shirt, blazer, Dickey-bow, glasses, smart trousers
| Friendly, ambitious, smart |
ANALYSING MAGAZINES
KERRANG! MAGAZINE
Why is it called Kerrang?
- It relates to the sound created by an electric guitar when a chord is played.
Who publishes the magazine?
- Bauer Media Group publishes Kerrang!
What other Magazines does it publish?
- Bella, Take a break, TV listing titles, Q, and has a 50% stake in the British television company Box Television, which produces popular music channels.
How much does the magazine cost?
- £2.20, but more when there’s a poster special (e.g £3.50).
How often is it published?
- Kerrang! Is published Every Wednesday.
- 50,128 in UK and republic of Ireland – 01/07/08 to 31/12/08.
Does the magazine have a website?
- People (mostly teenagers) who like rock/metal music.
How do you know this?
- There are only articles on rock/metal music, and the language used creates the impression that it is aimed at teenagers.
Analyse the images on the cover
- The images on the cover of the magazine are always members of rock/metal bands, there’s different themes, such as if there has been events on in their music industry then they would be the focus of the cover.
What do they tell us about the target audience for the magazine?
- What kind of people that they like, and the type of image they also like.
What else appears on the cover?
- Images of other artists, deals, poster specials, the barcode, and little snippets of what is inside the magazine.
- There are specific accessories used by the people on the cover, such as devil horns or fake blood.
Does the cover look similar to other magazines?
- No, they have their own different style, which is good for their audience.
What do you notice about the magazine’s presentation?
- The presentation is not neat, but a little bit jarred, but that fits in with the overall conception of the magazine.
- Kind of cheap, because it’s not glossy.
How does it compare with other similar magazines?
- It looks pretty much the same, due to the layout.
How and when are the readers allowed to address the magazine?
- They can email or phone in to the magazine, and their letters get published, and they can get their letters forwarded on to bands/artists, and maybe get merchandise from them or gifts from the magazine.
What types of articles/features does it contain?
- It contains articles about recent concerts/festivals, new and upcoming artists, awards which have been won by artists, generally just information about the music industry, also articles about bullying to do with music interests have been featured. Also in every magazine they do posters, and occasionally they do big poster specials.
What is the main type of products being advertised?
- Concerts, festivals, band merchandise, Clothing (drop dead etc.).
What is their price range?
Concerts £5-£70 festivals £40-£200 merchandise £3-£50 clothing £8-£50.Who are they aimed at?
- They are aimed at teenagers who read the magazine and enjoy the music featured in it.
Why are these products featured particularly?
- Because they know that they are what the target audience like, and they know that they spend a lot of money on these.
- They are not models, they are music artists, so that people who are their fans will think ‘Oh I want that because (…) are wearing it’.
How are men and women presented?
- As they are in real life, they are not photo shopped a lot, therefore creating a natural image, and therefore being more relatable to the audience.
What groups do not appear in the pages of the magazine? Why?
- Groups of people who like Pop music, R ‘n’ B, Blues etc. are not shown in the magazine.
- Yes, the magazine is based on celebrities in the Rock/Metal music industry. Also people who the readers are inspired by, but still in the Rock/Metal industry.
What other titles are in competition with it?
- NME, Rock Sound, Metal Hammer, Classic Rock, etc. are in competition with Kerrang!
- NME: 27,650 July - December 2011
- Rock Sound: 15,005 Unknown Dates
- Metal Hammer: 49,143 January – June 2007
- Classic Rock: 71,242 January – December 2009
How much do they cost?
- NME: £2.40
- Rock Sound: £3.99
- Metal Hammer: £4.75
- Classic Rock: £5.50
What are the similarities/differences?
- The Similarities are the type of music that the magazine’s cover, however they vary on audiences, and ‘heaviness’ of the music that they cover. As Kerrang and Rock Sound are mainly aimed at Teenagers, NME, early 20’s, and classic rock 30+.
What do you think are the reasons for its popularity (or otherwise)?
- I think that the popularity is due to the magazine being aimed at teenagers, and it relates to the teenagers that read it, and involves popular artists which they adore.
What does the magazine offer its readers?
- The magazine offers the readers posters, competitions where merchandise can be won, concert tickets, and meets and greets from the artists involved. Also it enables them to keep up with the Recent music industry news with the bands that they love.
- They use straplines to show the special offers, and to show the main articles in the magazine.
Look at the positioning of the main image over the masthead. What does it suggest about the readership of the magazine?
- It suggests that the readers will are fans of the band on the cover, however they like the front-person more, hence why they have made her closer than the rest of the band.
How many colours have been used on the cover and why these colours?
- White, black and pink are the main colours. Black, I suspect because of the target audience and the band on the cover, as their ‘fashion’ is wearing dark/black clothing. White, because it will stand out on the front of the magazine to catch the audience’s eye on the cover. Pink, because it is a contrast colour/girly colour against the plain white and black, which will fit in with Amy Lee on the cover of the magazine.
Look at the fonts and comment on why they have been used to appeal to audience and genre.
- The font for ‘Evanescence’ is sketchy, but large and thick, therefore the audience would spot it as it is clear and stands out a lot, Similar with the ‘Lostphophets’ on the lower left of the cover. Also, the writing under Evanescence is capitals, bold and fairly large, therefore also being clear.
How do the cover lines entice the reader?
- The cover lines entice the reader by showing the main articles, which may trigger someone who does not usually buy the magazine to buy it, especially if they like the look of the articles.
Why does the institution use a slogan?
- They use a slogan, because it is something which can be recognised all around, it is also used on their music channel.
How does the masthead fit in with the genre of the music magazine?
- It is simple, but still stands out, just like the music that the magazine covers.
Comment on the main image. Camera shot/ depth/subject/colour/costume.
- The main image consists of Evanescence, all dressed in black with their usual clothing/makeup, but with Amy Lee, who is the singer in the front, and her head over the masthead. However the band in the back are almost shadowed, which could show that in their band that people care more about the singer than the others, which to be fair, happens a lot in the music industry.
How do the stickers appeal to the audience?
- The stickers may appeal, because of the price being the same; they would want to get it as a bargain.
Why does the barcode appear where it does?
- It appears there so that it is easy to see, so that the person buying it can easily see how much it costs, and also so that the cashier can scan it easily.
Who publishes Kerrang! Magazine?
- Bauer Media Productions
What else do they publish?
- Bella, Take a break, TV listing titles, Q, and has a 50% stake in the British television company Box Television, which produces popular music channels.
Are they part of another media company?
- No, they are not.
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